Brighton Ruby Conference Logo

Thu 25 Jun

Buy Tickets

Systems of Harm // Thursday, 19th June 2025

Amy Hupe

download

Gold

Design systems are scaling machines that can either reproduce harm or create more inclusive experiences. This talk explores how design systems can unintentionally perpetuate discrimination and exclusion, and presents three key principles for creating socially responsible design systems: starting with diverse teams, centering stress cases over edge cases, and embracing complexity rather than oversimplified patterns.


UK-based design systems and content design consultant who has worked on design systems for GOV.UK, BT, Springer Nature, the BBC and the Wellcome Trust.

Buy Tickets